The time has come for a new approach to recruiting blood donors. For decades, blood centers have relied upon the same recruitment methods, and for the most part, they've worked. However, there's been a shift, socially and demographically. The old approach isn't as effective because we're now dealing with all new people and new ways of thinking.

In January of 2022, my team began ideating how we can solve the blood shortage by leveraging the gig economy. Our original thought was “Uber, but for blood donors.” We wanted to create something that made donating so mindlessly easy, so rewarding, that even a busy college student would want to participate. Donable introduces a new way to build a network of donors, within the community. Now, blood donors can be recruited by their brothers, sisters, significant others, friends, or classmates. Now, the idea and incentive to donate is literally being put in the palm of the very population we depend on. By offering easy ways to become a Donable® Agent, recruiting donors has never been easier.