In 2024, OU’s beloved Campus Corner began a new chapter, seeking a brand refresh that would honor its storied past while embracing its evolving future. As a historic hub for students, alumni, locals, and visitors alike, Campus Corner needed a visual identity that could capture its dynamic spirit, one rooted in tradition yet brimming with energy.

I had the privilege of leading the brand redesign, crafting a fresh, modern logo that reflects the charm of Campus Corner. The new visual identity balances clean, contemporary design with subtle nods to the area’s history. A clear goal of the project was to create a logo that could be easily wielded by non-designers; as a nonprofit, the Campus Corner Organization doesn’t have a designer, nor a social media manager on staff, so the design had to be self-contained to be easily included on all sorts of backgrounds. The resulting logo is simple, yet fresh and functional, perfect for capturing the school spirit of OU’s campus.